Ashton Kutcher became the first member of Twitter to reach 1 million followers by narrowly edging out CNN by less than 1200 followers . There is a great marketing lesson in this epic event that real estate investors should know and understand.

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The US real estate market is changing quickly and many investors do not understand how to be successful in today’s nosediving real estate market. It used to seem like everyone was involved in real estate and making money. In today’s market you need to be utilizing strategies that are effective and limit your risk.

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